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Next forum:
12 November
2008, Excel, London |
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China
related travel trade events
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For a country
where less than 2.1% of the population takes overseas trips,
China has developed quite an early fascination with travel &
tourism exhibitions. This year, six international fairs
featuring outbound travel will be held, in addition to
numerous domestic and inbound fairs run by provincial tourism
boards across the country. Two of these only started in 2005.
Despite the hype from tourism boards and exhibition companies,
most fairs are dogged by low public attendance and a lack of
proper organisation. Visitor figures cannot be trusted to show
a realistic account of a fair’s outcome.
How many events
are there? The list of acronyms is certainly impressive: GITF,
WTF, BITE, BITTM, CIBTM, CITM, IT&CM China, TDC China, ITMS,
ALTM, COTC, IFCOT. Here is a brief mention of the most
prominent on the international stage: |
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Mixed
tourism – domestic, inbound and outbound
CITM
(China International Travel Market);
GITF (Guangdong International Travel Fair),
BITE (Beijing International Travel Expo)
In
addition many provincial capitals organise their own incoming
travel fair, with the largest ones held in Hangzhou, Qingdao,
Chengdu, and Harbin.
Outbound tourism – China as source market
WTF
(World Travel Fair),
BITTM (Beijing International Travel and Tourism
Market).
Corporate and Luxury travel
Related
events:
CIBTM (China Incentive and Business Travel Market),
IT&CM China (Incentive Travel & Conventions,
Meetings),
ALTM (Asia Luxury Travel Mart).
Travel
conferences and summits
Related
events:
TDC China (Travel Distribution Conference),
ASEM Expo (ASEM Forum & Exhibition on Tourism
Investment and Cooperation),
ITMS (International Travel Market Summit),
COTC (China Outbound Travel Conference),
IFCOT (International Forum on China Outbound Travel),
China Incentive Travel.
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How should we decide which of
these events will give us the desired return on investment?
Putting that question to the organisers, we invite them to
take part in a special session on China travel trade events at
the WTM-ChinaContact conference on bilateral tourism relations
with China, ‘China – the future of Travel’.
Representatives of the major exhibitions and conferences will
be on hand to answer your questions and show their unique
selling points. This is surely an economical and time saving
alternative to conducting your own expensive field research.
Apart from this special session, there will be seminars and
workshops on a variety of topics that are of importance to
those looking to develop travel business with China, be it
inbound or outbound travel. |
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