Caroline de Maisonneuve
Asia Marketing & Promotions Manager,
Galeries Lafayette

Born in UK (of Scottish stock) but raised all over the world, Caroline has spent much time in the Asian region. After two years in Singapore working for Takashimaya, a Japanese retail giant she joined the Galeries Lafayette group in France. Combining retail and tourism in the golden years of Japanese tourism in Paris, she went on to develop Galeries Lafayette’s promotion strategy for the rest of Asia. Moving to Japan for 4 years meant a change of course to PR work for Galeries Lafayette and innovation marketing and research on a freelance basis for eXperts, a French Consultancy.

After three years in Sri Lanka, where she wrote a guide book ‘Sri Lanka for Kids’, Caroline returned to Paris to take charge of Promotions and Marketing for the Asian region. Caroline is responsible for a team of 30 covering marketing, promotions and customer services for clients from the Asian region. From ground work in Asia to in store customer service, her multi lingual team aims to make Galeries Lafayette an absolute must on any Asian visitor’s agenda in Paris.

With a third of Galeries Lafayette’s customers coming from abroad, and a large part of this share representing the Asian region, maintaining the ultimate in customer service for tourists from Japan, China, Korea, Hong Kong ,Taiwan and the South East Asian region is vital. Knowledge of the customer is of utmost importance and Galeries Lafayette has been striving to follow and adapt to the needs of this very important client base.

Of note: ECTW Award 2006: Human resource Gold Award

Company:

Galeries Lafayette Haussmann Europe’s number one department store (Annual Sales €827 million) is a retail paradise of 65.000m² spread over three buildings in the heart of Paris Haussmann boulevard shopping precinct. With twice as many visitors per year as the Eiffel tower, Galeries Lafayette is most definitely the ‘capital of fashion’ and strives to bring fashion alive on a daily basis (foreign tourists can check out the latest collections at the weekly fashion shows every Friday at 3pm). An art deco stained glass dome 33m high, and the world’s largest beauty emporium (in terms of turnover) make the main building a monument in itself. The extensive array of international customer services on offer makes it the shopping destination on any Parisian tourist’s itinerary. The company is one of the last fully family owned retail companies in France with a history of 150 years. The Galeries Lafayette group has over 50 department stores in France and one in Berlin.

Contact details:

Caroline de Maisonneuve
Marketing & Promotions Manager Asia
T: (33) (0)1.42.82.30.78 Galeries Lafayette 40 boulevard Haussmann 75009 Paris

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