Sandie Dawe

Director of Strategy and Communications

VisitBritain 

Sandie Dawe joined VisitBritain in 1991 and has been a Director since 1996. During this time she has led marketing, business development and publicity strategies to grow the value of tourism to Britain, including cruise tourism, business visits and events, culture and heritage, film/movie locations, sports tourism and the UK’s celebration of the Millennium. Having led VisitBritain’s support of the London 2012 bid, she is now responsible for the development of VisitBritain’s strategy to maximise the UK-wide tourism opportunities of the London 2012 Olympic and Paralympic Games.

Her current responsibilities include Britain brand strategy and brand partnerships, stakeholder relations, corporate communications and consumer PR. She leads VisitBritain’s crisis communications and chairs the Tourism Industry Emergency Response Group (TIER). Sandie grew up in Sri Lanka and was educated in Scotland, graduating from Edinburgh University with MA in German and English Literature. Her first job was with the BBC World Service, following which she worked in publicity , marketing and press roles in book publishing and tourism, including the Book Marketing Council, the English Tourist Board and the London Tourist Board.

VisitBritain is responsible for promoting Britain as a world class tourist destination and for developing England’s visitor economy. It has representatives in 36 countries around the world and, in the last three years, has expanded into China, throughout Eastern Europe and Southeast Asia, and increased its presence in India with representatives in Bangalore and Mumbai. Awarded World’s Leading Tourism Authority Internet Site for the third year in a row, VisitBritain’s 46 www.visitbritain.com websites provide information in 26 different languages to over 12 million users.

Contact details:

VisitBritain
Thames Tower, Blacks Road
London W6 9EL
Tel: 020 8563 3034 
www.visitbritain.com