|
Her remit covers Brand development and
management; the strategic approach and implementation of
consumer and trade facing destination marketing activities in
the UK and across the world; the delivery of over £260m of
economic benefit to London this year along with securing over
£2m pounds worth of match-funding from the private sector.
Since joining Visit London in January 2004, Martine and her
team’s work has been recognised for it’s innovative and ground
breaking approach to visitor marketing, including Best Travel
and Leisure campaign – Europe M+M’s 2005 and Best Overall
Performance
"ECTW European
Chinese Tourists Welcoming"
Awards 2005.
In 2004, Visit London’s new
consumer facing marquee – Totally London – achieved an
impressive 15% awareness with overseas visitors despite only
being in market for 12 months.
Despite marketing the world’s favourite city break destination,
the role is not without challenges.
In the difficult period after
the July 05 bombings, research and campaigns delivered a
campaign that instantly drove £5.4m of economic benefit into
London with a spend of just £600k and 4.3m visitors to events in
September 2005.
Company
Visit London is the official
visitor organisation for London. Visit London is partly funded
by Partnership, the Mayor's London Development Agency and the
Association of London Government.
Contact details:
Martine Ainsworth-Wells
Marketing Director
Visit London
6th Floor,
2 More London Riverside, London, SE1 2RR, UK
Tel: +44 (0)20 7234
5823
Fax: +44 (0)20 7234 5751
|