Visit London

Martine Ainsworth-Wells is Marketing Director at Visit London, where she heads up Marketing - a team of 16, developing and promoting London as a visitor destination worldwide and Media – a team of 15 responsible for Visit London’s 13 websites and digital applications.

Her remit covers Brand development and management; the strategic approach and implementation of consumer and trade facing destination marketing activities in the UK and across the world; the delivery of over £260m of economic benefit to London this year along with securing over £2m pounds worth of match-funding from the private sector.

Since joining Visit London in January 2004, Martine and her team’s work has been recognised for it’s innovative and ground breaking approach to visitor marketing, including Best Travel and Leisure campaign – Europe M+M’s 2005 and Best Overall Performance "ECTW European Chinese Tourists Welcoming" Awards 2005. In 2004, Visit London’s new consumer facing marquee – Totally London – achieved an impressive 15% awareness with overseas visitors despite only being in market for 12 months.

Despite marketing the world’s favourite city break destination, the role is not without challenges. In the difficult period after the July 05 bombings, research and campaigns delivered a campaign that instantly drove £5.4m of economic benefit into London with a spend of just £600k and 4.3m visitors to events in September 2005.

Company
Visit London is the official visitor organisation for London. Visit London is partly funded by Partnership, the Mayor's London Development Agency and the Association of London Government.

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