Jacquie Craig

Tourism Manager

Value Retail (Bicester Village) 

Jacquie initiated and developed the domestic and international tourism marketing for Bicester Village. Tourism marketing is a unique concept applied to further driving sales for a luxury brand / shopping centre environment and has proved extremely successful in increasing spend and footfall.

She continues to develop strategic European and international travel trade industry alliances for Bicester Outlet Shopping Village, creating a revenue stream from those partnerships to subsidise the corporate tourism and corporate marketing spend. Through research and market knowledge she identifies market trends for associated fashion and lifestyle brands and provides strategic and inspirational ideas for web/promo and direct mail success stories.

Achievements

- Achieved leading tourism destination recognition by winning Tourism Attraction of the Year award for Oxfordshire In 2004 and 2007.
- Increased international tourism footfall for 2006 by 50%.
- Assisted with the tourism aspect of positioning BV as the leading European outlet shopping destination in Europe.
- Global Refund listed BV in 2006 as 1st highest spend destination outside of London and the 5th highest spend destination comparable with London stores.
- For 2006 Increased rail passengers by 46%, coach passengers by 42% and Chinese visitation by 54%.

Bicester Village is Europe’s leading luxury outlet shopping destination, located in the heart of the Cotswolds in a chic village setting only one hour from London. Over 100 british and international brand boutiques such as Dunhill, MaxMara, Tod's, Bally, Hugo Boss, Mulberry and others. Open 10am-6pm seven days a week, closed on Christmas day. Redeem this page at our Visitor Centre for an exclusive VIP Invitation to enabling you to receive an additional 10% reduction on purchases.

Tel: 01869 323 200
Fax: 01869 323 201
www.ValueRetail.com

www.bicestervillage.com