Session name:

Session 4:

Meet the experts

Forum conclusion

16:00-17:30

Speakers:
 

Roy Graff

Wolfgang Arlt

Olivier Dombey

Content:

16:00-17:00

Question and Answers session with our panel of experts in various tourism disciplines. This is the chance for delegates to dig deeper into the experience of our panel and get practical advise directly affecting their own business.

ChinaContact MD and forum director Roy Graff will give some insight from his own experience of developing a travel distribution network in China as well as the experience of some of his clients whom he has helped break into the Chinese market. Marketing your services in China is nearly impossible remotely. A good partner who will represent you and advise you in China is crucial. ChinaContact provides representation and marketing services to tourism promotion boards, airlines and hotel groups across China, in primary as well as secondary markets through an extensive office network. He will share with us the experience of his clients in reaching out to the Chinese market.

As an academic and entrepreneur with many years direct dealings with Chinese tourism, Professor Arlt is well positioned to give advice on how tourism destinations and service providers should prepare for Chinese visitors. He will explain in detail how the CTW (Chinese Tourist Welcome) Award and quality label is instrumental in winning business in China.

Based in Beijing, Olivier Dombey is daily confronted with the fast pace of change in China's tourism sector. His unique position is a great asset and we hope to quiz him on his dealing with Chinese travel professionals and the Chinese bureaucracy at large.

With the help of our distinguished speakers, we will discuss:

• How to best work with Chinese travel agents.

• What are the most effective ways to cooperate with the travel trade and consumer media.

• Using the internet effectively for maximum marketing advantage.

• Understanding the benefits and limitations of internet marketing in China.

• Knowing how to use traditional marketing and sales methods in China.

• Taking practical steps to improve your service to Chinese visitors, and ensuring your market knows it.
   

17:00-17:30

Announcing results of the first global survey on the international tourism industry's attitudes to China’s tourism potential.

• What level of readiness exists in the wider travel industry to receive and handle Chinese visitors on a large scale?

• How much are travel companies investing in preparing for this market?

• What steps are taken by national and regional level tourism promotion boards in different countries to attract Chinese visitors?

• How has ADS changed the attitudes of governments and private sector tourism bodies towards Chinese outbound tourism?