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Content:
Panel discussion
Our panel of expert professionals
will discuss and answer questions from the delegates on working with
Chinese - both the trade and direct consumers, based on their
extensive experience in the market.
Serge Dive has recently
returned from launching the inaugural Asia Luxury Travel Market in
Shanghai where for the first time, Chinese buyers were introduced to
the top luxury travel providers from around the world. The feedback
from the event will be very interesting and the reaction of the
Chinese visitors to ALTM. In a wider context, what type of luxury
travel products will Chinese buy? What do they spend their money on?
Jacquie Craig manages
tourism business for Bicester Village in Oxfordshire, one of the
most popular 'tourist' attraction for Chinese who spend more time
shopping in the retail village than at any other 'proper' tourist
attraction. She can tell us what Chinese purchase, what is their
shopping patterns and how Bicester retains its reputation with the
Chinese agents and consumers.
Erwin Van-Cooth is
chasing another market - the independent Chinese travellers. By
launching a Chinese language interactive website for Chinese FIT, he
provides information and products that help Chinese visit Europe
independently. What is his business model and how are Chinese
reacting to it? Where is the FIT market from China heading?
When it comes to the hotel sector,
no one knows more than Rosita
Yiu on what the Chinese look for when they come to China and how
to provide it to them. Whether its marketing to Chinese travel
agents
or training hoteliers in providing perfect
hospitality to Chinese guests, we look forward to hearing her
advice.
From this session, we hope to cover
some of the following issues in greater depth, allowing for
delegates to ask questions pertaining to the speakers'
experience.
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How to
negotiate with Chinese agents?
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Finding
suitable suppliers/clients in China.
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Conducting
sales and marketing in China.
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Is the
domestic tourism market accessible to foreign players?
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The changing
role of technology and internet in China’s tourism industry.
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The move to
independent travel
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Best case
studies of good hospitality and good marketing
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The future
for luxury travel in China
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How Chinese
shop and what to sell them?
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