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Content:
09:30 Registration and
seating
10:00-10:15 China - the Future
of Travel
Chairing the forum,
ChinaContact Managing Director
Roy Graff will open the
event and provide a perspective on China's booming outbound
tourism sector and what opportunities exist for Western tourism
bodies to benefit, in light of the increasing competition from
international destinations.
10:15-10:30
The Face of China
Tourism: Driving Change
By
Peter de Jong, PATA
President and CEO. A macro view of China’s travel & tourism sector
and how it is changing our industry daily. The presentation will
outline the immense changes that have taken place in the Asia
Pacific region as a result of the growth of the Chinese tourism
sector. What lessons should other regions learn from this? How is
Asia preparing to continue profiting from Chinese tourism in the
future, in the face of increased competition and growing
sophistication of the Chinese travellers?
10:30-10:45
In a keynote speech,
Professor Wolfgang Arlt who heads the China Outbound Tourism
Research Institute in Germany will analyse the changing trends
in Chinese outbound tourism and in the Chinese government's
attempts at controlling it. Unveiling the newly released quality
label for welcoming Chinese visitors, he will explain why
quality differentiation is becoming increasingly important.
10:45-11:00 Providing hospitality for Chinese visitors
Rosita Yiu, Vice
President in charge of Accor Hotels' Asian sales for their
European properties, will present a hotelier's perspective on
the challenges in marketing accommodation in China and what
accommodation providers in Europe and the West should take into
consideration when reaching to this market.
11:00-11:15 The state
of travel technology in China
When it comes to travel distribution technology,
Olivier Dombey is
the man to ask - having headed Pegasus Solutions' China and
Asian operations. He will present the present status of travel
technology acceptance and usage within the Chinese tourism
industry.
This
opening session will set the scene for later sessions and stimulate
discussion and questions from the delegates. Some of the topics to
be touched on:
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Updates
on recent changes in China’s tourism sector –
market movements, trends, policies.
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Who are the
major players and what are the market access routes?
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How are the
changes in government regulations going to affect market access?
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What is
happening in China in the field of
ticketing, GDS, online travel and FIT?
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What products would be suitable
for independent Chinese travellers?
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Where are
there opportunities for Western expertise and innovation?
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How to stay competitive in
light of the increased market competition for Chinese tourists?
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What is unique about Chinese
visitors in their behaviour and preferences?
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What is the source of
complaints from Chinese about visiting Europe?
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How can the present pressure on
prices be solved to ensure Chinese receive quality service and
products while abroad?
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How to impress upon your
Chinese customers the quality of your service?
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What lessons can we learn from Asian countries with more than a
decade of experience in Chinese tourism?
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